Aether Beauty · DTC / Beauty
Meta ads that finally paid for themselves
3.8× ROAS in 90 days
Challenge
Rising CPMs and fatigued creative had crushed ROAS. The brand needed cultural creative that still converted cold traffic.
Approach
Weekly creative sprints, tight landing page variants, and geo-split testing across UK and diaspora audiences.
Deliverables
- Ad creative system
- Landing pages
- Media buying
- Reporting dashboard
Outcome
Sustained 3.8× blended ROAS and 41% lower CAC vs. previous agency.