Case studies

Selected partnerships across fintech, DTC, and SaaS — measured by outcomes, not vanity metrics.

Content engine for a US SaaS expansion — Harbor CRM · SaaS · 68% more MQLs
Designed a content and landing system that turned product updates into a predictable pipeline channel.
From zero brand to Series A-ready identity — NovaPay · Fintech · 2.4× lift in demo requests
Built a product-minded brand system and launch site that helped a Lagos fintech close its first institutional pipeline.
Meta ads that finally paid for themselves — Aether Beauty · DTC / Beauty · 3.8× ROAS in 90 days
Rebuilt creative testing and funnel structure for a UK-bound African beauty brand scaling paid acquisition.